We are a small family owned company who have a large passion for fishing and the great outdoors. Growing up in the Sierra foothills with hundreds of lakes and stream around us has made it easy. We spend many days as a family on the lake flopping our rods around and reeling in those fish. Our LOVE for the sport has driven us to provide the best apparel and gear for fellow fishing enthusiasts. 

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We love to see what you are catching too! Submit your photos with a little info about it to our trophy wall. 

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HAPPY FISHING

 Keep them floppy!